Welcome to G. E. Pia & Company
We are an independent, fee-only financial advisor offering financial counseling and investment advice in the Pasadena and Los Angeles area of Southern California.
Our aim is to simplify and organize your financial life, and optimize your investments. We work together with you using our consultative process to protect and grow your wealth and to attain your most important financial goals in a cost-effective, reliable manner that honors your values.
We want to be your trusted advisor to whom you turn for all aspects of your financial life. We take the time to develop a complete understanding of your unique circumstances, goals and desires. We help you make wise financial and investment decisions so you will feel confident about having a secure financial future.
Markets are volatile and chaotic, but our values are steady. We are committed to the following principles:
- Honesty and transparency in all relationships
- Responsive, timely and professional service
- Unbiased, expert and timely advice
- Rigid adherence to the principle that “the interests of clients come first.”
As an independent financial advisor we are not limited to any particular investment product or service. We work solely for your benefit. In fact, as a registered investment advisor we have a legal fiduciary duty to put your interests ahead of our own in every regard.
We look forward to discussing how we can become your trusted advisor and financial advocate.
Click here to request more information about our services.




